Development Checklist:
Emails & Landing Pages

Checklist Highlights:

Developing effective landing pages

Developing robust and beautifully branded emails

Best practice tips and tricks from platform pros

What's inside?

Whether you’re well-versed about what it takes to develop top-notch Marketing Cloud Account Engagement (formerly Pardot) emails and landing pages, or you’re just getting started, having a comprehensive checklist nearby is a handy resource to help keep you on track.

 

The 'Account Engagement Landing Pages & Emails Checklist' clearly outlines everything you need to keep in mind when creating emails or landing pages – just in case you forget or need a refresher!
 

Here’s a brief overview of what’s on the checklist:

 

  • Developing landing pages in Account Engagement
    • A guide to whether or not you should use Landing Page Builder or custom code
    • Landing page best practice tips
      • Messaging
      • Design
      • Forms
  • Developing emails in Account Engagement
    • A guide to whether or not you should use Landing Page Builder or custom code
    • Email best practice tips
      • Components of an email
      • Design
      • Images
      • Links
      • Bulletproof Points
      • Locking down sections
      • Testing

 

It’s hard to beat ticking things off a list to feel more accomplished with your day, isn’t it?
 

Download your copy, print out, and stick to the office wall, or save to your desktop.

Client reviews

High Tech

It has been an absolute pleasure working with the MarCloud team. They are caring, organized, flexible, and super problem-solvers. Things change regularly on our end, and they always go with the flow and help us reprioritize. There is nothing we throw their way that they can't handle. They are a literal extension of our team. We can't say enough good things about working with MarCloud.

US-based client

Communications

Our company has been struggling with an incorrect setup of our Pardot workflows and content download processes. We hired Tom and his team to help us set up these processes in a cleaner and more efficient way, and they did an excellent job!

Flora, Website Administrator, Ecosio, UK