Account setup
Mapping your customer lifecycle
Data centralisation
Personalising your marketing strategy is no longer optional—it’s essential for standing out in a crowded marketplace. With Salesforce Account Engagement, you have powerful tools to tailor every customer interaction and create a seamless, relevant experience across channels.
This cheatsheet is designed to give you a quick, actionable overview of the key steps and features to help you plan and implement a successful personalisation strategy. For an in-depth guide, download the Perfecting Personalisation in Salesforce Account Engagement eBook.