Salesforce Marketing Cloud Glossary

Highlights:

Decoding Marketing Cloud lingo

Understanding platform acronyms

Listing must-know definitions

What's inside?

It's no secret that Marketing Cloud Engagement comes with its own - often confusing - terminology. The 'Salesforce Marketing Cloud Glossary for Marketers' is your personal guide to understanding these common terms and acronyms, so you can use the platform with confidence.

 

Even the most experienced Marketing Cloud users won’t always remember every single phrase or term! So, we’ve compiled an A-Z list of definitions you can download to your desktop or print out for your office wall - whichever way works best for you!

 

Here’s a snapshot of the words you’ll find inside:

  • Attributes
  • Beacon
  • Business unit
  • CAN-SPAM
  • Data relationship
  • Relational data model
  • Workspace

...and many more!

 

You might recognise some of these, but in the context of Salesforce Marketing Cloud they could mean something entirely different. 

 

Play it safe by downloading the Salesforce Marketing Cloud Glossary today!


PS - The glossary was created alongside our Salesforce Marketing Cloud: Beginner’s Guide to Data Extensions eBook, which explains what a Data Extension is, when to use one, and how to create Data Extensions.

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