Decoding Marketing Cloud lingo
Understanding platform acronyms
Listing must-know definitions
It's no secret that Marketing Cloud Engagement comes with its own - often confusing - terminology. The 'Salesforce Marketing Cloud Glossary for Marketers' is your personal guide to understanding these common terms and acronyms, so you can use the platform with confidence.
Even the most experienced Marketing Cloud users won’t always remember every single phrase or term! So, we’ve compiled an A-Z list of definitions you can download to your desktop or print out for your office wall - whichever way works best for you!
Here’s a snapshot of the words you’ll find inside:
...and many more!
You might recognise some of these, but in the context of Salesforce Marketing Cloud they could mean something entirely different.
Play it safe by downloading the Salesforce Marketing Cloud Glossary today!
PS - The glossary was created alongside our Salesforce Marketing Cloud: Beginner’s Guide to Data Extensions eBook, which explains what a Data Extension is, when to use one, and how to create Data Extensions.
Communications
Our company has been struggling with an incorrect setup of our Pardot workflows and content download processes. We hired Tom and his team to help us set up these processes in a cleaner and more efficient way, and they did an excellent job!
Education
MarCloud’s knowledge on Pardot and Salesforce are second to none. They’ve supported us in making sure we have the basics set up well through to creating in-depth and creative Engagement Studios that have allowed us to attract and track more new business.