How to build scoring and grading models that work
Scoring Categories and Einstein Behaviour Scoring
Real-world lead scoring & grading examples
Written by Marketing Cloud specialists, this free guide explains everything you need to know about Account Engagement (Pardot) scoring and grading. It outlines default versus custom models and provides a basic understanding of lead qualification.
If you’ve ever wondered what the difference is between scoring and grading, we cover it.
If you’re confused about Grading Profiles and how to use them, you’ll find the answers.
For beginners, it’s the perfect introduction.
For those already familiar with Account Engagement, the handbook also includes:
Download the Scoring and Grading eBook and get started now.
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MarCloud helped us find solutions regarding scoring categories in Pardot that fit our specific business needs, and these solutions are still in place and working well. They also setup wonderful email templates for a special marketing campaign we ran for a virtual event.
Professional Services
Marcloud are very professional and knowledgeable of Pardot & Salesforce, especially around B2B Marketing Analytics. Reliable, time efficient and proactive in the approach.