Account Engagement Scoring and Grading That Works

eBook Highlights:

How to build scoring and grading models that work

Scoring Categories and Einstein Behaviour Scoring

Real-world lead scoring & grading examples

What's inside?

Written by Marketing Cloud specialists, this free guide explains everything you need to know about Account Engagement (Pardot) scoring and grading. It outlines default versus custom models and provides a basic understanding of lead qualification.


If you’ve ever wondered what the difference is between scoring and grading, we cover it.


If you’re confused about Grading Profiles and how to use them, you’ll find the answers.


For beginners, it’s the perfect introduction.


For those already familiar with Account Engagement, the handbook also includes:

 

  • The right way to plan a custom grading or scoring model.
  • Taking it further with Scoring Categories and Behaviour Scoring.
  • Tips for syncing Account Engagement with Salesforce.
  • Best practices for reviewing a custom model you already use.
  • Real-world examples from some MarCloud clients.
  • Frequently asked questions from marketers at all levels.

 

Download the Scoring and Grading eBook and get started now.

Scoring and grading ebook contents

Client reviews

Non-profit

MarCloud helped us find solutions regarding scoring categories in Pardot that fit our specific business needs, and these solutions are still in place and working well. They also setup wonderful email templates for a special marketing campaign we ran for a virtual event.

US-based client

Professional Services

Marcloud are very professional and knowledgeable of Pardot & Salesforce, especially around B2B Marketing Analytics. Reliable, time efficient and proactive in the approach.

UK-based client